BRAND LIBRARY: BRAD TORCHIA FOR FAIRMONT HOTELS

Fairmont Hotels sent Brad to create brand libraries at two locations- Grand del Mar in California and Mayakoba in Mexico. Brad took an editorial approach, working with minimal crew at each hotel for several days each with five casted talent per day. 

A key challenge for this project was to complete the shoot with the least operational impact on the hotel guests and capture the broad range of what each space has to offer. Brad enjoyed capturing a large volume of work for the brand and making a lot of moving pieces feel as cohesive as possible.

Fast Facts

• 2 hotels in different countries

• kept a small footprint, working with 2 assistants and 1 DP

Brad says, “No matter what time of day, available light or none, I aim to bring the same atmosphere and emotion to all of the images while also balancing the hotel’s functional marketing needs.”