BRAND LIBRARY: SOHO HOUSE LOS ANGELES BY BRAD TORCHIA

Brad first shot for Soho House’s magazine in 2017, and when the luxury members’ club needed a brand refresh for their three LA locations, they once again called on him to photograph and film spots for their website and marketing materials. 

Brad captured each club’s creative and sophisticated culture in his signature style. Working with one assistant, he managed to maintain the beauty and essence of Soho House without intruding on the guests' privacy. He approached each space slowly, forming a rapport with one or two people at a time, and let the story unfold. 

“I would follow the light, meet people, and find interesting ways to fill the photos with emotion and humanity - the atmosphere at the bar or along the beach at 6pm.”