MARCUS SMITH PHOTOGRAPHS AND DIRECTS GATORADE WATER LAUNCH CAMPAIGN

Marcus shot the sports drink giant's digital campaign "Always in Motion," which features what Gatorade calls “disruptors in the world of movement,” writes Jon Springer of Ad Age. "These include Les Twins (French-born twin brothers Laurent and Larry Nicolas Bourgeois, known for a unique style of finishing one another’s moves); 'Dancing with the Stars' veteran Witney Carson, an Emmy-nominated choreographer and dancer; and Aliya Janell, a choreographer and dancer known for her dances in heels. These figures 'flow the way water moves,' according to the brand."

"'We expect this platform to be large off the bat,' Anuj Bhasin, Gatorade’s chief brand officer, said in an interview. 'There’s a large user base of consumers that don’t feel like someone has created a water for them—consumers that have an athletic mindset, that engage with the Gatorade brand.'"