Rudy Willingham is a short-form content creator whose work spans all verticals—art, fashion, beauty, sports, food, and more—and adapts effortlessly across platforms, from social channels to TV ads, print ads, and billboards. Stylistically, Rudy’s work pushes boundaries, but truthfully, all of it has the same two qualities: surprise and delight. How does he do it? As a former advertising copywriter, Rudy is steeped in strategy and research from a decade in the industry. As an experienced content creator who has amassed more than 3 million followers on TikTok and over a quarter million on Instagram, he has an empirical understanding of how algorithms work and what makes people engage. This makes Rudy that rare combination of exciting creator and savvy collaborator. He just gets it. Come to him with a small, quick one-off or commission him to execute a large-scale, ongoing production. Come to him with a brief or with just a scrap of an idea. Come to him if you want to connect with your audience, because that’s really the only rule that matters.