Emily Shur photographed the Summer Moving campaign for Frontier in the midst of Covid-19. Emily describes the experience below.

"My main concern going into the shoot was that all of the COVID-era restrictions would result in a compromised finished product. This was such a dramatically different approach to an advertising shoot, especially in comparison to my previous shoot for Frontier. However, there was an understanding amongst everyone involved that we were all taking on a challenge here and trying something new. From production, to agency, to client, to crew, to my reps and myself - we were all patient with the process of figuring it out as we go."