MARCUS SMITH DIRECTS THREE NEW SPOTS FOR NISSAN FEATURING MUSIC PRODUCERS JUST BLAZE, EBONIE SMITH, AND WILLIE GREEN IN CELEBRATION OF BLACK HISTORY MONTH

“Long before I wanted to be a photographer or director, I wanted to be a music producer. So, this project was a real treat for me, as I got to spend time profiling three different producers and engineers for Nissan,” explains Marcus. “One of them, Just Blaze, is a childhood hero of mine. He made half of [Jay-Z’s landmark] Blueprint album! I basically wanted to be him at one point in my life.”

To make the campaign feel special, Marcus approached it as both a storyteller and a visual artist. “It was fun bringing my lighting style to this,” he says, “playing with colors and projectors to create a different vibe that felt unique to each person but also cohesive to the campaign as a whole.”