MARCUS SMITH ON SHOOTING KOBE BRYANT'S FAREWELL CAMPAIGN FOR NIKE

Marcus details what it was like on set with Kobe: "On this particular shoot, he was very warm. Much warmer than usual. He floated around the set laughing, joking, and having conversations with pretty much everybody. I could tell that he was really just basking in the moment of this being the last time he would be on a set of this magnitude. Kobe's positive energy, along with the building full of extras that were no doubt die-hard Kobe fans helped create something that felt like a real celebratory moment of what he meant to basketball." Read more in AdAge here.

In 2026, Nike printed an image from the campaign on a T-shirt. It is available for purchase here.