RUDY WILLINGHAM CREATED A STOP MOTION AD FOR ESPN OF MCGREGOR VS POIRIER FOR THE UFC 264

“There’s something about a big fight in Vegas. It’s electric!” says Rudy. “I wanted to bring that energy to life by shooting McGregor and Poirier over the bright neon lights on the strip. The iconic signs pulsate through their bodies, creating a futuristic and electric feel. This style is a great way to merge subject and location, which is why ESPN reached out.” 

Not only did Rudy’s video go viral on social (1M views in the first 24 hours), but it was played on TV before the fight—his work translates effortlessly across mediums. Click the preview below to watch the full video.