GET A BEHIND THE SCENES LOOK AT JESSICA PETTWAY'S 90S HAIR STORY FOR GIGANTIC MAGAZINE

"Hair, beauty, and style are such an essential part of Black culture, and it was beyond fun to assemble a Black team to celebrate ourselves through this project," says Jessica. "Collaborating with The Coily Collective founder Jaxcee Challenger and their resident braider Babette Nicole, we pulled inspiration from pop culture and fond memories to home in on the hair and makeup styles we wanted to highlight.

Together, we represented three different age groups and experiences of that era, which was key to showing a diverse range of styles within the hair, makeup, and wardrobe styling. Jaxcee and Babette also were key to guiding our wardrobe pulls from our local thrift stores."

"Our biggest inspirations for this project came from some of our favorite movies, TV shows, artists, and celebs from the time: BAPS, Destiny’s Child, Clueless, Moesha, Naomi Campbell, and Halle Berry. I captured a vibrant mix of NYC-based friends and models sourced via Cast Partner to sport sculpted updos, waves, and braided bobs worn with nostalgic prints, colors, layers, and silhouettes from the decade.

Our models brought high energy and a loud sense of play to each look, while also adding their authentic personalities to each “character” or hairstyle. Pulling all of our inspirations together was a warm and fuzzy trip down memory lane."