JESSICA PETTWAY PHOTOGRAPHED HEALTH AND LIFESTYLE COACHES KAYLA JETER AND CASSIDY CERESA FOR CHOBANI'S COLLAB WITH WW

Chobani, with whom Jessica collaborated on this campaign, commissioned her to shoot portraits and still lifes to promote its collaboration with Weight Watchers. The campaign featured wellness influencers Kayla Jeter and Cassidy Ceresa, who are brands in their own right. So, four brands, one campaign. Here’s how Jessica did it…  

Chobani is one of my favorite clients, and it was really fun adding Kayla, Cassidy, and WW to the party! I’m familiar with how Chobani typically likes their food and props styled, so it was a fun challenge to figure out how to get their style to mesh with WW. WW’s portion sizes and toppings stood out the most to me—we had to plate the recipes with portions and toppings that fell under a certain amount of WW points. It was fun learning about the WW program and allowed toppings, because in turn I also learned about fun and healthy eating for myself!

We had to create smaller portions for WW, which meant we also had the fun challenge of sourcing smaller plates and bowls so that the food wouldn’t look tiny and it could still be the delicious hero.

It was such a treat getting to know Kayla and Cassidy! Before the shoot I looked through their social media profiles to get a better idea of their personal styles and what they would actually wear in their day-to-day life. We decided to go for cute and cozy athleisure looks in colors that complemented the Chobani and WW colors within our set. They were SO much fun to direct. 

In addition to getting the custom cartoon kitchen of my dreams fabricated, Steph also sourced fun colored kitchen props for them to play with. It also helped that I asked Cassidy and Kayla to act out everyday actions that they typically do since we were styling their recipes. I love shooting stories about real people that allow us to celebrate them as they are.