RUDY WILLINGHAM WENT ON A ROAD TRIP FOR T-MOBILE

For a campaign promoting its 5G service, T-Mobile sent Rudy on a 10-city road trip down the West Coast. The concept: Rudy would place an original piece of art in each town, and people could hunt for it, snap a photo, and post it to social with a predetermined hashtag. Click the preview to view the two full videos Rudy made for the campaign.