JESSICA PETTWAY PHOTOGRAPHED THE PERFECT SWEETS TRIFECTA—BREYERS, REESE'S, AND KLONDIKE—FOR A SPOOKY HALLOWEEN-INSPIRED SHOOT

"Working on this Reese's project felt like being in one of those crossover cartoon episodes where another favorite makes a cameo, except in this project it was two!" says Jessica. "The concept was to create a children’s Halloween table with different nondescript candies and toys in orange that would fade into the background and make our candy and ice cream stick out as the hero. We used orange as our main color because it’s a Halloween color and Reese’s main brand color, and the black in the Breyers packaging as well as the blue in the Klondike logo would pop nicely against it. We fabricated a pedestal wide enough to Jenga all three products in the center of the frame so they could share the spotlight and be the tempting treat for our hand model acting as a sweets-obsessed parent!"