JAKE STANGEL PHOTOGRAPHED ADORABLE DOGS FOR PETCO'S NEW BRAND REDDY

"Sometimes, people ask me who my dream client is," says Jake. "I got to photograph dogs for Petco. Three very furry, sheddy, drooly, tummy scratchy days in NYC to help launch a tres chic sub-brand of Petco called Reddy. I got to meet over EIGHT new dogs. We talked best fire hydrants, astrology, favorite chew toys."

Fast Facts

• goal was to showcase the product on the animals in a loose, natural way

• three-day shoot

• shot in a home and on location in various spaces, parks, and streets of NYC