JESSICA PETTWAY WAS THE PERFECT PERSON TO SHOOT FRUIT OF THE LOOM'S PLAYFUL 'FRUITISMS' CAMPAIGN

In a bid to appeal to younger audiences, hertiage brand Fruit of the Loom has launched a campaign called "Fruitisms." As The Drum explains, "Adopting a humorous and relatable identity, the GSD&M-devised campaign takes the form of a series of vignettes, each more colorful than the last, to showcase a different ‘Fruitism’—a pithy observation on how your choice of fashion can make all the difference in life."

Jessshot multiple scenarios in studio, well as close-up product images, marrying her flair for producing whimsical yet believable moments with Fruit of the Loom's bold colors.