JESSICA ANTOLA ON DIRECTING A SHORT FILM FOR BMW DESIGNWORKS
BMW Designworks, a global creative consultancy owned by the luxury carmaker, turns 50 this year. To mark the occasion, Jessica Antola directed this short video of BMW Designworks president Holger Hampf in conversation with the consultancy’s first president, legendary Designworks founder Chuck Pelly.
Seated interviews can by nature make for a static viewing experience, but Jessica—working in collaboration with DP and editor Michael Saint Onge—captured footage from three cameras, grabbing environmental moments to add dimension and narrative.
Jessica and Michael shot everything over an efficient two-hour period at Chuck’s office in San Diego. The video will be used in BMW Designworks’ three locations, LA, Shanghai, and Munich, and on social.