BRAND LIBRARY: MARCUS SMITH x GOOGLE NEST

Marcus shot an image library for Google Nest’s new home products that featured their new wifi, doorbell, and tablet devices. He and his team worked on location in Hudson, New York, and cast real families for each scene. 

“The idea was that Google’s products bring the family closer together in the home despite how isolating technology can be sometimes,” Marcus explains. “In our shots, technology was present, but people were always interacting with each other in some kind of way.” 

The vignettes were meant to feel like real life, lighting included, which called for some creative problem solving because it was gray and gloomy in Hudson that week. 

“Lighting each scene was one of the most fun parts of the shoot,” says Marcus. “Despite each scene looking natural, we actually fully lit each location with artificial light to mimic the sun.”

Highlights below. See more here.