We are thrilled to welcome Ashley Armitage to Giant. Ashley, whom Glamour dubbed "The Body-Positive Photographer," brings candor, style, and freshness to visual storytelling that dismantles beauty standards and breaks outdated societal norms. Her work is masterful in its execution yet feels effortless, almost nonchalant, like a still from an arthouse movie or a picture pulled from someone’s personal photo album. She is also a brand collaborator who has appeared in campaigns for Gucci's Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.  

In 2018, Ashley catapulted herself into a directing career when she helmed a commercial for Billie that happened to be the first in history to show female body hair being removed. The spot went viral, appearing in countless news stories around the world. In 2019, it made the Glass Lion shortlist at Cannes and won the People’s Voice Webby for Advertising, Media & PR Brand Strategy.

Read more about Ashley:

Glamour: "Ashley Armitage Is Redefining Beauty Ideals One Photo at a Time"

Dazed: "Ashley Armitage’s new campaign is a joyful, authentic depiction of acne"

HuffPost: "Feminist Photographer Wants Women to Love Their Bodies, Hair and All"

See her work here.