ERIN MILLER WRAY x RIP CURL
"Surf Revival," Erin's swimwear & apparel collection for Rip Curl, launched in March 2023 with the mission to merge art, color, and the ocean. The Rip Curl site explains, “For spring 2023, Erin and Rip Curl have collaborated to bring her art to beaches and lineups around the world. From cozy, colorful fleece, to bright G-Bomb springsuits and more, this exclusive collection is all about good energy and positive vibes.”
Erin describes the process of working with the Rip Curl team: “A Rip Curl designer found my surfboards on Instagram and thought my designs would work perfectly with their products, so she passed my info along to the head of their women’s division. I shared my mission of merging art and athletics and how I wanted to bring art to the water by creating tangible, usable art, and that message resonated with her."
See more from Rip Curl and Thread Surfboards.
"I pulled design inspiration from surf culture: nature, water, sunsets. Punchy, vibrant colors that pop against the ocean’s turquoise canvas or a sandy beach. I wanted the products to embody the excitement of surfing. I hope that everyone will find their own little feel-good moments wearing these pieces.
I created a digital design within two weeks that was used throughout each of the products, but always in a unique way. The design is super versatile in that sense, so that Rip Curl could cut it in different ways to make each piece feel one-of-a-kind."
"I also had ideas for the product launch. I wanted to show the products being used by surfers to authentically promote the theme of bringing art to the water. Not only did Rip Curl fully support my vision to bring these pieces to life; they even had their amazing athletes showcase the items in the water, and with their support, incredible content was made! I hope that everyone will find their own little feel-good moments wearing these pieces.”
A suit was featured in Hotdogger magazine, photographed by Lucie Hugary, below.
