TODD COLE PHOTOGRAPHS THE SPRING COLLECTION FOR DICK'S SPORTING GOODS

"I've been working closely with Dick’s Sporting Goods for a few years now," explains Todd."This was a five-day shoot with four dedicated still days and one day alongside broadcast. The creative collaboration I have with Brian Franks and his team at Where Eagles Dare has been extremely rewarding - and it’s always a good time.

We work closely together to meet all the client’s deliverables: campaign shots, in-store images, detail shots of the apparel, as well as GIFs for their social channels. We have three image making teams running at all times. We’ve fine-tuned our approach over the last few years and now we are a well well-oiled machine. We create a ton of content and have a blast doing it. That’s the beauty of a long running relationship with an agency and client."