GRACE RIVERA SHOOTS AND DIRECTS FOR AMAZON'S PRIME STUDENT CAMPAIGN

For an Amazon Prime Student campaign aimed at reaching Gen Zers going back to college, Grace shot for three days in Seattle, with her days split between two set builds at Amazon's in-house studio, a handful of vignettes on location at the University of Tacoma, and permitted areas on the streets of Seattle.

“The stories we were primarily focused on showcasing the variety of products and useful tools you can find on Amazon Prime that'll help you get through a semester,” says Grace, “so we weaved a lot iPads, tablets, smartphones, and your regular school supplies, like books, pens, and notebooks, into the stories.”