TOM VAN SCHELVEN SHOOTS MOTION AND STILLS FOR NIKE GENERATION PACK
Shooting on the same set as his Nike World Cup campaign, Tom photographed professional soccer players Virgil van Dijk, Kylian Mbappé, and Kevin De Bruyne. He worked closely with Nike Creatives and I Love Dust (Nike’s postproduction partner) to develop a custom animation technique that was achieved by “shooting the athletes in super-fast image bursts, which were then animated to create this otherworldly animation which fit perfectly with the CGI,” explains Tom.
“I love the pressure of shooting professional athletes," he says. "I had to be efficient with my time (especially since I was shooting two campaigns!), as I had about 20 minutes with each athlete to shoot both stills and motion. Working with Nike is always amazing—it’s a true partnership where we develop ideas together to create a unique campaign.”