TOM VAN SCHELVEN LEADS MULTIPLE GLOBAL SOCCER CAMPAIGNS FOR NIKE
Tom directed pro athletes Sophia Smith, Rose Lavelle, Grace Geyoro, and Sam Kerr, as well as aspiring footballers, for Nike's United Pack campaign. The drop includes the new Phantom Luna boot, which was built by female footballers. "Working with Nike is always amazing—it’s a true partnership where we develop ideas together to create a unique campaign," says Tom.
Tom worked closely with Nike creatives and I Love Dust (Nike’s postproduction partner) to develop a custom animation technique that was achieved by “shooting athletes Virgil van Dijk, Kylian Mbappé, and Kevin De Bruyne in super-fast image bursts, which were then animated to create this otherworldly CGI animation,” explains Tom.
“I actually love the pressure of shooting professional athletes," he says. "I had to be efficient with my time (especially since I was shooting two campaigns at once!), as I had about 20 minutes with each player to shoot both stills and motion."
For a wild World Cup-themed ad campaign, Tom van Schelven directed and photographed elite Nike athletes like Cristiano Ronaldo, Kylian Mbappé, Ronaldinho, Sam Kerr, and Alex Morgan—as well as a number of cast talent.
In “Footballverse,” digital wizardry brings together past and current football stars competing to see who’s truly the best. Working swiftly in a studio set up alongside the accompanying TV commercial production, Tom captured action-packed portraits that were used in visually dynamic ads worldwide.