JESSICA PETTWAY DIRECTS I CAN'T BELIEVE IT'S NOT BUTTER SPOT WITH DP JON GOURLAY

"We had a lot of fun creating a spoof infomercial for this project!" says Jessica, “As Seen on TV commercials are iconic and I Can't Believe It's Not Butter is known for their humor, so it was an honor to be a part of this project playing with both legacies."

Click the video preview below to watch the full spot.