TOM VAN SCHELVEN DIRECTS AND PHOTOGRAPHS NIKE'S UNITED PACK APLA CAMPAIGN
Since late 2022, Tom has photographed and directed four major campaigns for Nike Football. "It’s always a bit of challenge to create continuity, especially when shooting a 30-foot-wide set in three countries, but it all came together really nicely."
In this most recent iteration, he shot United Pack APLA, featuring pro footballers Bunny Shaw, Hayley Raso, and Risa Shimizu in performance apparel in studio. "We also shot the athletes with models in non-performance apparel on the outskirts of Manchester (on the only day with blue skys!) It was unusual but fun to shoot such different visuals on the same day, as they needed such different skillsets—but it’s always good to be kept on my toes!"