ASHLEY ARMITAGES DIRECTS AND SHOOTS AWARD-WINNING BILLIE CAMPAIGN

Celebrating body hair as a choice, Ashley's ‘Project Body Hair’ video made history, as Billie was the first razor brand to ever show hair in a razor ad. The spot quickly went viral, racking up over a million views in its first 24 hours. The film has since had over 22 million views and over 2 billion impressions in 23 countries.

The spot was debated everywhere online from The Today Show and USA to Buzzfeed and Glamour magazine. Refinery29 writes that the “$9 razor brand is changing the way we talk about body hair.”

In 2019, the video campaign made the Glass Lion shortlist at Cannes and won the People’s Voice Webby for Advertising, Media & PR Brand Strategy. It also aired in Times Square—scroll to see!