MARCUS SMITH PHOTOGRAPHS GATORADE'S LARGEST CAMPAIGN IN BRAND HISTORY

Marcus photographed star athletes Luka Doncic, Shedeur Sanders, Caitlin Clark, Lamar Jackson, A'ja Wilson, Josh Allen, Jayson Tatum, Cooper Flagg, and Sydney McLaughlin-Levrone alongside a motion crew for the return of Gatorade's iconic campaign “Is It In You?" 

“The tagline, first cemented into sports culture in the 1990s and early 2000s with Michael Jordan dripping in Gatorade-colored sweat, reintroduces the concept with a modern twist for a new generation of athletes,” writes Mariela Wade for PR Newswire.

"The return of 'Is It In You?,' our biggest campaign of all time, is about acknowledging how much the sports landscape has changed, while reminding athletes that one thing hasn't – the inner drive that fuels you – and that's what matters most,” says Gatorade Chief Brand Officer Anuj Bhasin.