TOM VAN SCHELVEN AND JONPAUL DOUGLASS TEAM UP FOR SEVENTH GENERATION

Eco-friendly brand Seventh Generation tapped Tom van Schelven and Jonpaul Douglass for a campaign spanning portraits (Tom) and products (Jonpaul). The two joined forces for the pre-pro and treatment phases, strategizing how to maximize time on the one-day shoot. 

“We shared as many resources as possible—art department, some gear, and general production—to be as nimble as possible,” Tom explains. 

Jonpaul recalls, “I stayed in the same spot shooting products and hands while I watched Tom and his crew run around in the nearby vista, shooting talent in the natural environment.”

Both photographers’ digi’s fed into one video village, so there was a lot for the agency and clients to keep an eye on. “But we ended up shooting more than was planned,” says Tom, “and it all went super smooth.”