PETER QUINN x KIT KAT

“Kit Kat wanted to explore what we could do to ladder up to the brand's 'Have a break' messaging, while connecting with their current TV ad featuring a stressed-out office worker,” says Peter.

“I leaned into the idea of endless notification, work stress, and constant social media stimulation, then used the breaking of the Kit Kat as a way to cut through the noise. The project has since been held up by Meta as a perfect example of how brands should be collaborating with creators to reach bigger audiences.”

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