London-based Tom van Schelven’s fun, friendly energy on set fills every inch of his still and moving images.  When asked to describe his work, Tom replied, “I want to make people smile.”  The results?  Vibrant, graphic, honest works that are equal parts grand and relatable.  A master of color and composition, his subjects often feel as if they’re bursting off the page. Perhaps it’s his Dutch ancestral “directness” that drives him to strip ideas down, to find the simplest way of getting a message across.  Nothing’s overly staged or forced.  Whether shooting celebs or surfers, fashion campaigns for brands like Topman or commercial projects for clients like Wrangler, Ciroc, Virgin Atlantic, Sony, Nike, Adidas, Captain Morgan, Johnnie Walker, YouTube, Puma or Reebok, each frame is memorable.  That’s something to smile about, indeed.

van-schelven.com