Cinematic and suffused with emotion, Lucas Garrido’s photographs are at once intimate and universal. He gets inside of a moment, harnessing what things feel like rather than simply documenting what they are. And he does it with a light touch. Lucas’ images have style but are not stylized. They’re considered but feel entirely natural. His work is clearly beautiful, but you never feel like he’s placed beauty above all else. This is why he can move so fluidly among shooting campaigns for brands like Amazon, Nike, Mercedes, Gillette, Peloton, Moncler, Strava, and Coca-Cola.
“His brain is a cavernous vault of references, a deep mine of new ideas and different approaches,” notes one creative director who’s worked with Lucas. “The best thing you can do when you work with him is to talk to him about what you’re trying to achieve; then get out of his way. He knows what you need. He knows how to get it. He’s also literally the nicest person you’re ever likely to meet.”
Lucas, who was born in Spain and is now based in both Barcelona and New York City, also avidly pursues personal series. They’re executed in both stills and motion, and they often seem like vignettes from someone’s dream. In “St. Germain,” a nude man leans casually against his car, regarding another man who stands facing him, his body in flames. “Sometimes you just need to listen to yourself and be open to shoot the ideas that grow in your mind,” observes Lucas, “independently from what the rest of the people will think of it.”
Select press
"Lucas Garrido Feels the ‘Amore’," Gigantic magazine
"Lucas Garrido: a sudden emotional manifest," Vanity Teen
"Lucas Garrido Photographs Powerful Campaign Featuring Real-life Veterans," LBB Online
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