Tom van Schelven’s fun, friendly energy on set fills every inch of his still and moving images. And that’s by design. “I want to make people smile,” says the London-based photographer. His vibrant, graphic, honest works are equal parts grand and relatable, and his approach to color and composition is masterful. As a result, it often feels as if Tom’s subjects are bursting off the page. Perhaps it’s his Dutch ancestral “directness” that drives him to strip ideas down, to find the simplest way of getting a message across. Nothing’s overly staged or forced. Whether Tom's shooting celebs or surfers, entertainment campaigns for studios like HBO, fashion campaigns for brands like Topman or commercial projects for clients like Wrangler, Ciroc, Virgin Atlantic, Sony, Nike, T-Mobile, Carnival Cruise, British Airways, Adidas, Captain Morgan, Johnnie Walker, YouTube, Puma or Reebok, each frame is memorable.