Tom van Schelven’s fun, friendly energy on set fills every inch of his still and moving images. And that’s by design. “I want to make people smile,” says the London-based photographer. His vibrant, graphic, honest works are equal parts grand and relatable, and his approach to color and composition is masterful. As a result, it often feels as if Tom’s subjects are bursting off the page. Perhaps it’s his Dutch ancestral “directness” that drives him to strip ideas down, to find the simplest way of getting a message across. Nothing’s overly staged or forced. Whether Tom's shooting celebs or surfers, fashion campaigns for brands like Topman or commercial projects for clients like Wrangler, Ciroc, Virgin Atlantic, Sony, Nike, T-Mobile, Carnival Cruise, British Airways, Adidas, Captain Morgan, Johnnie Walker, YouTube, Puma or Reebok, each frame is memorable. That’s something to smile about, indeed. van-schelven.com instagram Tom van Schelven News TOM VAN SCHELVEN PHOTOGRAPHED THE COMIC RELIEF CAMPAIGN FOR RED NOSE DAY UK, A NATIONAL EFFORT TO RAISE MONEY FOR ISSUES OF POVERTY AND MENTAL HEALTH TOM VAN SCHELVEN PHOTOGRAPHED KEY ART FOR C4'S NEW SHOW "IT'S A SIN"