TOM VAN SCHELVEN FOR COKE STUDIO

When Coca-Cola expanded its Coke Studio music platform for a global audience, it kicked off the initiative with music experiences at some of the world’s biggest music festivals. The initiative spanned music giveaways, on-pack promotions, and a fest of its own, Coca-Cola Music Experience, in Madrid. To drum up excitement for the launch, Coca-Cola tapped Tom to shoot vibrant, inclusive, celebratory images that were used in print, digitally, and OOH.

“To achieve a summer festival feeling in a studio in south London, we used large painted backdrops, lighting, and the models’ high energy," explains Tom. "I work with the Coca-Cola company a fair bit and it’s always a great day with loads of music, dancing about and fun.”