MARCUS SMITH PHOTOGRAPHS LIONEL MESSI FOR ADIDAS

“This campaign is meaningful to me not only because Messi is who he is, but because we first met in 2009 when he was starting his career, and I was starting mine,” says Marcus. “It was my first big shoot as a digital tech. Fast forward to 2024, and Messi is cemented as the GOAT and I'm being tapped to photograph him.”