GO BEHIND THE SCENES OF TOM VAN SCHELVEN'S KRONENBOURG CAMPAIGN

The creative for Kronenbourg’s “Good Taste with a Twist” campaign centered on a spotlight in the brand's signature blue.

“This was all shot in camera,” Tom explains. “We worked out our framing first, then projected the blue light onto the physical set and marked the positions. Then the art department came in and painted everything within the blue space. It meant we had to be sure in the pre-light that the camera wouldn’t move, otherwise the whole trick would be lost.”