ERIK UMPHERY SHOOTS OIKOS SUPER BOWL CAMPAIGN

Erik photographed the stills campaign and directed social media content for the spot “Surprising Strength," which features “Ted Lasso” star Juno Temple and Cleveland Browns defensive end Myles Garrett.

“This was a reunion for the crew; we worked together on last year's Oikos Super Bowl spot with Shannon Sharpe and Martin Lawrence,” explains Erik. “It’s always great when a client trusts and brings back a team to continue executing their vision.

For this campaign, my role was to capture portraits of the talent, step in between motion shots, and grab alongside-motion angles when it made sense. Of course, there was the added pressure of shooting in an active airport with talent who had just met for the first time. Midway through the shoot, the client pulled me aside and asked me to create a short social piece with the talent. Last-minute asks like this are part of the game, but this one was especially exciting. Check out the Grip Strength Challenge I shot—I’ll let you guess whether I managed to beat Myles.”